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Pontiac G6 Overview
The Pontiac G6 is a mid-size car released in September 2004 for the 2005 model year. It uses the GM Epsilon Platform. Introduced at the 2004 North American International Auto Show, the G6 is a replacement for the Pontiac Grand Am.
The launch of the G6 was a major publicity stunt: 276 of the cars were famously given away to audience members of The Oprah Winfrey Show on the talk show's fall 2004 season premiere. This promotion garnered international attention, a reported US$110 million in publicity, and put the G6, a previously unknown name, solidly on the lists of many shoppers. However, the stunt was also criticized for not reaching the G6's intended target audience, and for occurring before dealers had full G6 inventories.This despite the fact that the Grand Am had previously sold 65% to women, and Pontiac was intending on preserving that audience as part of its overall plan. Although the G6 was new to the public, in many respects it could be considered the sixth generation of the Grand Am (with G6 standing for Grand Am 6th Generation), even though that name was retired. Within a year, this new car had become the 11th best selling car in the Unite States(2005), and won several consumer-based industry awards from JD Power (APEAL), Strategic Vision ("Total Quality" and "Delight") and became a Consumer Reports Recommended Buy.